“I’ll start Jan 1st” That’s what most people say. The kind of people who are destined to fall short of their potential… Who like the idea of being rich, more than they like the idea of actually making it happen. Then there’s the action takers. The people who know that they need to lock in, get their head down, and make stuff happen. If you think of yourself as an action taker. Then I have news for you… You have 33 days. That’s all you’ve got until Jan 1st 2025. 33 days to get a head start. 33...
4 months ago • 1 min read
Happy Thanksgiving, or as we call it in the UK… Thursday. There’s nothing like a national holiday to stir up awkward questions from your family around the dinner table: “How’s our little entrepreneur going?” “Are you still doing that funny internet business thing?” “When are you going to get a REAL job?” Super supportive… The truth is, they don’t understand the pressure that comes with building your own business. Not only are you having to constantly learn and improve on a skill (which is...
4 months ago • 2 min read
I’ve sent over 800k cold emails in my life. And probably close to 20k cold DMs. You see, before I built my business on X & LinkedIn, I worked in corporate recruitment. My job was to reach out to companies we didn’t already work with, and turn them into clients. I signed: Gucci Balenciaga Louis Vuitton McLaren Many others… The funny thing? The strategies I used back then still work today. On your solopreneur business, on your agency, on your creator business. Regardless of your business model,...
4 months ago • 1 min read
Built Different closes tomorrow. And there’s no guarantee that we’ll re-open again this year. The next 50 days are usually the hottest of the year for businesses. You’ve got Black Friday, Cyber Monday, Christmas… And don’t forget being ready for the January “I'm ready to go ahead” people who are loaded with cash and ready to buy. So It’s time to decide… Do you want to work with Kai and I to build all the way to your first $1M. Or do you want to wait until January and start the year off...
5 months ago • 1 min read
Holly joined Built Different 2 months ago. And her story was one we’ve seen many times… • Inconsistent income fluctuating between $2k - $5k each month• Struggling to sign clients for her coaching business• Insanely stressed out 60 days later she’s just closed her biggest month ever in October. (P.S. She closed another $10k in the week after this post) Here’s how we did it: 1. Refined her offer with the Built Different Recon Method. If your offer sucks, it won’t convert. Simple. The recon...
5 months ago • 1 min read
There’s a common mistake that keeps people stuck at $5k-$10k/mo. It’s stupidly simple, and you’re probably going to go “doh” Homer Simpson style when I tell you. But nevertheless, many people get this wrong. And it costs them silly amounts of time spent, and money not earned. I’m talking about validation. Take a 10 min scroll of the timeline today and you’ll see the same advice over and over… “Just build an offer” “Pick an offer bro” Now I agree with the ‘just start’ mentality. But picking an...
5 months ago • 1 min read
If you’ve been subscribed for a while, you’ll know I love inbound. The reason is simple, in my old job, I spent 4-5 hours a day doing cold outreach for 5 years. And I got sick of it, so when I started my ghostwriting biz at the end of 2022, I vowed to do it completely inbound. Well… I didn't do too bad: • ~$250k cash collected• Client list including NYSE Listed CEOs• And not a single cold DM sent That was until a few months ago when I decided to switch it up. I was missing a trick, and I'm...
5 months ago • 2 min read
2024 has been great. I’ve signed NYSE listed execs as clients, worked with some household name businesses, and coached some absolute killers. Everything coming from content, inbound, and networking. And although I love landing clients this way, I realised I was missing out on something. Because although I’ve slandered outreach for the last 2 years (because I did so much of it in my past career). When done right, it’s probably one of the most powerful client gen tools of all. And this is what...
5 months ago • 1 min read
Picture this. You’re in a nightclub and you spot a stone cold 10/10 standing at the end of the bar. Wow, you really want to get to know her… You catch her eye, and she smiles back. She’s interested. You’re playing hard to get, trying to act mysterious. Giving her the eyes, while working up the courage to go and talk to her. You just wish she’d come over to you and save you the trouble. Okay… Here you go, you’re going to make a move. When another guy comes out of nowhere and starts chatting to...
5 months ago • 1 min read
