$2.1M inbound sales from content & email. Practical tips to help you land more clients with content and frictionless funnels.
Lessons from 800k cold emails
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I’ve sent over 800k cold emails in my life. And probably close to 20k cold DMs. You see, before I built my business on X & LinkedIn, I worked in corporate recruitment. My job was to reach out to companies we didn’t already work with, and turn them into clients. I signed:
The funny thing? The strategies I used back then still work today. On your solopreneur business, on your agency, on your creator business. Regardless of your business model, outreach works the exact same way. And it's ludicrously simple when you understand the fundamentals… 1. Open up with curiosity You need a way to get the prospect interested enough to respond to you. My favorite is using a client result from a similar company to them. The best responses are when you’ve worked with their direct competitors. They can’t help but answer you. 2. Qualify You’re not there to sell in the DMs, that doesn’t work well with high-ticket. Instead your goal is to quality the prospect, so you know they actually need your service, can afford you, aren’t a complete nutcase, etc… 3. Convert with proof Then show them enough proof that you can deliver, that they’ll have a sales call with you. If you can show them that it’s worth 15 mins of their time, and that it’ll benefit them, then you’re good to go. My go to line for this was: “Best case scenario we work together, worst case scenario you get some market intel and learn what we’re doing to help your competitors” Worked like a charm. That is cold outreach in a nutshell. Not a fancy 20 stage script. Simple fundamentals always win. Curiosity opens conversations, qualification and proof converts them to sales calls. Don’t over complicate it. Don’t over think it. I’ve been a bit slack on the emails recently, but with the BD launch done, and clients onboarded, normality has returned. So I’ll speak to you soon, |
Charlie Bennett
$2.1M inbound sales from content & email. Practical tips to help you land more clients with content and frictionless funnels.
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