Picture this.

You’re in a nightclub and you spot a stone cold 10/10 standing at the end of the bar.

Wow, you really want to get to know her…

You catch her eye, and she smiles back.

She’s interested.

You’re playing hard to get, trying to act mysterious.

Giving her the eyes, while working up the courage to go and talk to her.

You just wish she’d come over to you and save you the trouble.

Okay… Here you go, you’re going to make a move.

When another guy comes out of nowhere and starts chatting to her.

Initially she’s still looking at you, hoping you’ll come over and talk to her instead.

But the more this other guy talks, the more she seems into it.

And before you know it, they’re leaving the club hand in hand, and you’re left thinking…

“Why couldn’t it be me”

If that’s giving you nightmares, good.

Because that’s exactly what happens when you rely solely on inbound for your business.

You warm the leads up, only for someone else to sign them because they had the balls to speak to them first.

When you rely solely on inbound, you’re giving up control of the lead gen process.

It comes down to guess work, and a little bit of praying.

But when you combine proper client attracting content (not the garbage most creators write), and outreach to the people showing interest.

You start getting more clients than you know what to do with.

It’s a nice problem to have…

And if you want to have that problem yourself, send more DMs.

It’s called ‘social’ media after all.
​

-Charlie
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P.S.

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